Sunday, March 20, 2011

Constantly Be Sure to correctly Fulfill Incentives for Surveys!

Are you using surveys as a method of gathering data and survey? Nowadays many marketers attempt to do so at some time or any other, and it can really be quite useful. But there are problems that can arise too - and quite a few of them center around wanting to loyalty rewards processing service



In regards to loyalty rewards processing and wanting to fulfill incentives for surveys (since the two are typically the same) - the simple fact of the matter is it is never as fundamental as most people assume!



By way of example: You can't just blindly fulfill whatever incentive you promised. Before you do that you'll want to carry out some kind of incentive check fulfillment to ensure that you check on the survey data that you have gathered and see whether or not it can be compliant!



Which means that your loyalty rewards processing (and incentive check process) should go something like this:



• Receive completed survey or loyalty reward claim


• Validate that it's genuine and check against your set of issued surveys or loyalty points


• Capture your data that has been submitted the form itself and decide whether or not it can be 'compliant' to your requirements


• If compliant, fulfill incentives for surveys as quickly as possible!



Now the biggest problem with this process of incentive check fulfillment and loyalty rewards processing is checking if a survey or claim is 'compliant'. Unfortunately it doesn't matter how hard you are attempting it is ridiculously difficult to automate that process - specifically if the survey in question contains a great deal of subjective questions that may have numerous responses.



How would you select which responses are valid and those aren't?



Because of this - most of the time people find that they must fulfill incentives for surveys manually. Needless to say, this can be tedious and time-consuming - which explains why in recent years marketers have begun to outsource it!



In the present day, you need to be able to find a incentive check fulfillment which handles incentive check fulfillment, rebates, and so forth.



At the end during the day - the checks involved are actually very similar anyway.



Specialized services like these generally hold the experience, manpower, and training to manage these situations plus they could handle most of the grunt work for you and simply issue you with reports once per month or so!



Assuming you're more comfortable with the idea of outsourcing, it is a great way to solve the situation.



On the other hand you may want to take into account employing somebody with a part time or full time basis to fulfill incentives for surveys - preferably someone with experience with that area. If you're handling a large volume this may prove to require higher than a single person though, which may mean a little extra cost from you!



All things said and done, incurring extra expense is still infinitely better than not being able to fulfill incentives which you have promised!
see more on incentive check fulfillment

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