Tuesday, May 10, 2011

Save Money on Your Company's Advertising Budget with Motion Typography

Kinetic Typography, also referred to as Motion Typography, is the 21st century video marketing style. Investing in Kinetic Typography in cool commercials is a very effective strategy for most businessmen, especially if they intend to reduce cost for advertisements. As advertisers, we try our best to share the message of our services and pique the curiosity of the observer through various commercials that we broadcast online and on television, in an attempt to make a sale. KT video, an animation style in which texts move in order to create a magnificent video appeal that will look pleasant and appealing to viewers. A typical KT video would last from thirty to ninety seconds, based on the client’s wishes and goals. Some examples of these text and graphics animations are in the closing credits and the movie titles (remember “James Bond” or “Star Wars”). Additionally, using motion typography in video and TV commercials helps further to convey the intended emotion that the commercial wants to invoke. By applying motion, varying word and letter sizes, playing with color, speeding up or slowing down the animation, a tone and emotion is generated.



Making video advertisements with Kinetic Typography allows you to reduce the financial burden when it comes to making advertisements. Without having to pay actors or post-production specialists, text animation becomes very inexpensive; since it can easily be designed using Adobe AfterEffects or Cinema4D, you are spending money on less people that work for your company. At the same time, the effect that they will achieve will exceed the expectations of traditional viral marketing videos – if it's done right. Another element that makes Kinetic animation an inexpensive way to make cool commercials is because right now, there aren't a lot of people who provide such services. This means that YOUR video will stand out of the crowd. As a whole, kinetic typography is viewed as a new and unique way in promoting a product that a business offers. It's a stylish and classy approach to Internet marketing. It enhances our subconscious minds by allowing each person to be immersed in your brand. By introducing Motion Typography in the field of advertisement, there are now additional options for businesses to prepare and showcase their brands in order to attract potential clients, and be able to serve its purpose. Click on www.KineticTypography.com for more examples and information about ordering yours!

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